2020 MARKED THE 50TH ANNIVERSARY OF DDA

Founded by Dennis Davidson and Michael Dalling, DDA set up shop on Carnaby Street, London in 1970. Since then, the company has played an integral role in bringing some of the greatest filmed entertainment of the past 50 years to worldwide attention. DDA's prolific history, ingenuity and ambition to remain at the forefront of the industry are the driving force behind its status as the leading agency in entertainment communications.

Being Bold

DDA is made up of extraordinary people who do extraordinary work. In order to deliver the best possible results, we consistently challenge each other’s ideas, demanding better of ourselves and each other. We reward those who have the courage of their convictions, want to be heard, and can communicate their ideas with energy and dynamism. Crucially, a DDA employee partners this boldness of spirit with a deep trust of their colleagues and a respect for alternative points of view.

Creating Community

From our board members to our interns the people who work here share not just a passion for the industry, but a strong team spirit that makes DDA a great place to work. We continue to thrive in this challenging, amazing profession because we enjoy working together and consistently respect and support each other in our collective effort to achieve the best results for our clients, and to create a harmonious, inclusive and enjoyable office environment. We support positive office culture and foster initiatives that strengthen team bonding and interaction.

Making a Contribution

Beyond the expectation that all employees individually deliver a high quality of work for our clients, we also rely on every person at DDA to make meaningful contributions to the team environment and successes here. A DDA employee will always seek opportunities to help others and to improve everyone’s day-to-day experience and learning. Each person is accountable for their contribution to the collective efforts of the company and the gold standard results we achieve

Understanding our Roots

DDA has enjoyed 50 years in the business, which makes us the longest established Film & TV focused publicity agency in the world. Some of the industry's most exceptional talent have called DDA home over the years. Today's team are proud torchbearers of DDA's legacy and continue to play a leading role in forging the future of the industry

Encouraging Growth

In an industry that is forever evolving, DDA has updated, adapted, and championed progress. We continue to diversify and refine our offering; searching for opportunities to expand our client services and outdo ourselves. DDA-ers challenge themselves to exceed expectations and are always seeking opportunities for development with the guidance of the experienced senior team

The DDA Group is committed to advancing equality, diversity and inclusion in our agency and our industry, both collectively and as individuals. We recognise that as a sector we need to do more to be actively anti-racist, and champion the work and careers of colleagues and creatives who experience discrimination, while also creating more equitable working environments.

As a conduit into the industry through our long-standing internship programme – we are focussing on ensuring that we make our hiring and recruitment processes more diverse and freer of bias, more fairly compensated, and more meaningful to new entrants into the entertainment and communications sector. Our aim is to offer everyone a seat at our table.

We want to build a culture at The DDA Group that prizes meritocracy, openness, fairness and transparency – and recognise that takes work. We will actively condemn and address any discrimination, bullying, racism, or harassment which occurs, in keeping with these values.

We also partner with the Creative Mentor Network to lend our support to their work with young people from less advantaged socio-economic backgrounds.