World Premiere
Departments
Live Production
Social Media
Influencers
Overview
DDA Live, UK Film & TV and Digital partnered on the feel-good movie of the year, with the World Premiere of GREATEST DAYS, taking over Leicester Square Gardens and hosting a special live performance from Take That
The GREATEST DAYS campaign included teams across all the different departments who worked tirelessly on the film for many months, bask in the glory of blanket reviews in the newspapers and a ton of engagement across socials.
A monumental multi-department achievement.
Junket Interviews
Teams were overwhelmed with requests from everyone across the industry to come down and check out this once in a lifetime event. Fresh from an ENORMOUS junket at the Soho Hotel - executed seamlessly by the UK Film & TV team – they hot footed it down to the square with talent including director Coky Giedroyc and star Aisling Bea.
Red (Purple) Carpet
Greeted by a full and bustling carpet media managed by DDA with a media line including ITV National News, ITV GMB, BBC Scotland and many more.
We had a full bank of photographers who captured talent arrivals as well as the special performance, resulting in some standout coverage in the Daily Mail and The Sun. On the trade front, GREATEST DAYS producer – and long standing DDA friend – Danny Perkins was profiled in Screen on the film’s journey to the screen.
Social Media
And for DDA Team Digital, from Aishling playing the kazoo at the junket, to the most exciting social assets we have made for a campaign ever, to the legendary TikTokker Max Baledge surprising his boyfriend by taking over an Odeon screen and having the boys from the film give a dance surprise, to managing 100 influencers at the carpet, to live coverage across the whole carpet and then finishing up by recording Vox Pops after the screening with the guests who adored the film, it’s been a busy period for team Digital. Following the premiere, the team managed paid TikTok influencer content, a big sustain push across socials and gallons of influencer coverage from the premiere.